Blockchain-driven startup firm FansUnite has aligned with Leicester City Football Club for series of events, which would allow both the parties to gain. The two has become a partner for the existing football season of 2018-19. The Canada-based firm is focusing on sports data, as well as, sports betting industries. Incidentally, this is one more case where the distributed ledger technology (DLT) is used in soccer, and its players too started promoting digital currencies in Japan.
Significantly, during the 2015-16 season, Leicester has won the Premier League surprisingly. As a result, the county club rose to international popularity among the soccer fans. In fact, several experts from the sports have termed the win as the greatest sporting shock ever in the United Kingdom. The Canadian startup will commence its promotional activities in and around the county of Leicester’s King Power Stadium, according to a report in cryptovest.com. Apart from that, the two parties will indulge in different kind of promotional activities throughout England.
Incidentally, England wants to bring fans from everywhere in the world to boost their favorite team’s chances in the season. Fans from Leicester could take part during the current season and even win contests. Apart from that, they could participate in player meet-and-greets besides pleasant giveaways and options to win once-in-a-lifetime experiences. This will be available throughout the year in both away, as well as, home games. Apart from these, there would be special engagements as an added bonus for every football fans on the Canadian firm’s platform.
Leicester City’s Commercial Director, Jonathan Gregory, reacted to say, “We are proud to welcome FansUnite into our family of partners. They share our belief in the power of football to bring supporters together whether that is at King Power Stadium or around the world. FansUnite is an innovative brand looking to bring transparency and collaboration to their industry and we are delighted to be part of this journey.”
Similarly, FansUnite CEO, Darius Eghdami, said aligning with an internationally recognized brand demonstrated its commitment towards enhancing the conditions for sports fans. The company aims to achieve it with the application of emerging technology, which he considers it as a natural fit. Leicester City F.C. is one of the six clubs that hoist the Premier League Trophy after 1992. He believes that the county is at the forefront of integrating new technology to enhance fan engagement and player performance.
The Canadian startup firm indicated about the launch of sports betting protocol later this year. The operator could provide lower fees to bettors apart from a higher opportunity for making a profit for individuals. The company believes that it is “Better for Bettors.”
FansUnite has raised C$4.45 million through Series A financing. As a result, it has been in a position to develop the protocol just ahead of its plan to launch token, which will be a regulatory compliant, later this year. Apart from sportsbook offering, the company’s protocol is used as infrastructure powered by blockchain technology for daily fantasy sports and different other apps that are dependent on sports data.